Wednesday, September 23, 2009

Atlanta Falcons Youth Foundation: Promote Physical Activity in Schools

Atlanta Falcons Youth Foundation Announcement

EXCERPTS:
The Atlanta Falcons Youth Foundation is excited to announce the launch of "60 Ways to Play 60," a global campaign to identify, harvest and promote innovative ways schools can get more students engaged in daily physical activity.

Please register on the site so you can submit entries or nominate organizations you want to enter - and be sure to browse the entries yourself and vote for the ones you like best.

Just as important, we hope you will distribute this information to everyone in your network. Good ideas can come from anyone and any place, so it's critical that as many individuals as possible get an opportunity to participate. We want as many ideas and as many voters as possible.

AN AFFILIATED FUND OF THE ARTHUR M. BLANK FAMILY FOUNDATION
4400 FALCON PARKWAY
FLOWERY BRANCH, GA 30542
TELEPHONE: 770.965.3115
FACSIMILE: 770.965.3185
WWW.AFYF.ORG
Contact: John Bare
Atlanta Falcons Youth Foundation
404.367.2062
JBare@Falcons.NFL.com

PRESS RELEASE

EXCERPTS:
"Giving Georgia's kids access to physical fitness activities is critical to reducing childhood obesity in our state," Falcons Owner Arthur M. Blank said. "The Atlanta Falcons Youth Foundation is keenly focused on this issue, and we think this new campaign will further our efforts in a meaningful way."

The "60 Ways to Play 60" campaign on Changemakers.com seeks new or early-stage
innovative ideas for schools to adopt
. The campaign especially encourages entries from kids, but also from parents, teachers, school administrators, coaches, community program administrators and others.
The Atlanta Falcons Youth Foundation has pledged $1,000 to the innovation drawing the most votes of support from the online Changemakers community, and the Foundation expects to consider grants to help Georgia schools adopt the strongest ideas. Representatives from the first 20 Georgia schools submitting ideas will be invited to a Falcons game during the 2009 season, courtesy of NetMOVE, the official mover of the Atlanta Falcons.


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